Corporate Contributions to World Peace ---Corporate Peace Marketing (CPM)

Mitsu Shibata

Mitsu Shibata

Marketing Principles to Foster World Peace

Mr. Mitsuhiro Shibata, who gave a lecture in the MII Director Professor Kawakami’s WBS class “Marketing and Social Innovation,” published an article titled “Corporate Contributions to World Peace: Corporate Peace Marketing (CPM).” The foreword statement was written by Professor Philip Kotler, a leading authority in marketing, especially for Mr. Shibata. We are pleased to share it on this site.

Profile of Mr. Mitsuhiro Shibata After graduating from Keio University, he joined Ito-Yokado Co., Ltd. He earned an MBA from the Kellogg School of Management at Northwestern University, where he studied under Professor Philip Kotler. He held key positions at Baxter, American Express, The Disney Store, Loro Piana, and others. Since retiring in 2004, he has served as a consultant and university professor while supporting international nonprofit organizations. He also assists Professor Kotler with his publications. He is an advocate of Peace Marketing.

Corporate Contributions to World Peace ---Corporate Peace Marketing (CPM)